Craig Powell

Recommended for his commercial litigation experience in the Legal 500 Asia Pacific, Craig is a leading commercial litigation specialist protecting the brand value and integrity of market leading clients in the media, pharmaceutical, health, financial services, superannuation, FMCG and hospitality industries.

Craig has deep expertise in managing complex multi-party commercial disputes involving potential significant brand and reputational loss where there is a considerable public and media interest.

Craig is regularly sought after to provide trouble shooting advice to avoid or to structure the effective conduct of disputes from their beginning to end with a critical emphasis on protecting brand value and integrity.

Craig works seamlessly with crisis managers and PR consultants to ensure a consistent brand position to the media and within the regulatory or Court environment.

Experience

Craig’s recent experience includes:

  • Leading pharmaceutical company: Acting for a leading pharmaceutical company in complex Federal Court proceedings regarding comparative advertising claims involving well known household brands;
  • Superannuation Fund: Acting for a leading industry Superannuation Fund involving significant regulatory and potential civil proceedings;
  • Multinational consumer business: Acting for a leading multinational consumer business defending a class action following from an ACCC prosecution;
  • Multiple party dispute: Advising on a multiple party dispute involving ASIC and the retail banking sector; and
  • Australian media organisation: Regularly advising Australia’s largest owned media organisation on brand and reputation disputes.

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