AI

Artificial intelligence is reshaping how organisations operate, make decisions, and interact with individuals. As AI becomes more embedded in government and commercial systems, regulators and the public are demanding greater transparency, accountability and safeguards.  

In Australia, organisations are now expected to align their AI systems with the AI Ethics Principles, the Guardrails for AI in High-Risk Settings, and other sector-specific guidance from regulators such as the Office of the Australian Information Commissioner (OAIC), the Australian Competition & Consumer Commission (ACCC), and the Department of Industry, Science and Resources. 

AI governance isn’t just about technology – it’s about risk, responsibility, and trust. Organisations deploying or developing AI systems must address privacy, fairness, transparency, data quality, and human oversight.  

View all team members Related insights

Specialised AI experts

Poorly governed AI can lead to discrimination, data breaches, intellectual property infringement, loss of public trust and regulatory intervention. Well-governed AI, on the other hand, can deliver powerful efficiencies, insights, and service improvements. 

As regulatory frameworks evolve, organisations that can show transparency, fairness and human oversight in their AI systems will be better positioned to lead and adapt.  

Our team is dedicated to understanding the evolving regulatory frameworks around AI to help clients manage risk and build trusted systems.

We help clients manage AI risk, build trustworthy systems and meet emerging regulatory expectations.  

Our team advises on the legal, ethical and operational dimensions of AI governance, including compliance with the Guardrails, integration with Privacy Act obligations including automated decision-making, and emerging sector-specific frameworks.
We support clients with AI risk and impact assessments, internal policy and governance design, transparency and explainability protocols, IP considerations, cross-border data transfers and alignment with broader ESG, cyber and privacy strategies. 

Whether you’re procuring, developing or deploying AI technologies, we provide clear, practical and tailored advice that helps you lead with integrity, minimise legal risk and build trust in the systems you operate. 

AI

Our experience

  • Commonwealth Government Department Advising in respect of the selection and use of generative AI tools to create imagery used in the development of a public messaging campaign. 
  • A Digital asset marketplace Advising on client’s Customer Use Terms, Author Terms, Customer License arrangements and policies in relation to AI-Generated Content available on the Client’s platform.
  • AI focused product and experience company Providing ongoing IP support, including license agreements, trademarks, and patents issues.
  • Various clients Advising on developing responsible AI use principles and internal governance frameworks for the deployment of generative AI tools.
  • State government agency Advising on establishing internal AI governance processes, including alignment with the voluntary AI guardrails and advising on terms with its suppliers on the embedding of AI tools in their products and services.
  • Various clients Advising on Australian privacy and transparency requirements for AI-driven automated decision-making and content moderation. 
  • An automotive sales company Advising on deploying AI for a client facing chatbot.
  • Various commercial organisations Advising on interpreting the OAIC’s guidance on AI and automated decision-making requirements under the Privacy Act.
  • Avance Clinical Advising on the procurement of AI including advising on data management and AI guardrails.
  • A medical supplies distributor Advising on its adoption and use of AI technologies.