Michelle Betschart
Michelle assists clients in identifying, protecting, managing and enforcing their intellectual property rights. Michelle has extensive experience in assisting clients with developing and implementing intellectual property protection strategies to protect their businesses’ intangible assets.
Michelle has experience in managing large multi-national intellectual property porfolios, assisting clients both in Australia and overseas.
Experience
Michelle’s experience includes advising:
- Australia’s largest travel company on trade mark protection strategies both in Australia and overseas;
- A large enterprise software company on intellectual property protection in Australia and New Zealand;
- One of the world’s top ten brands on the launch of new products into the Australian market;
- Some of Australia’s most well recognised brands on intellectual property protection strategy in Australia;
- Various clients on intellectual property clearance searches, enforcement and infringement.
- International clients on certification trade mark protection in Australia; and
- Clients across all industries including fashion, FMCG, medical devices, engineering, electronics, wine and more, in securing and maximising value from the IP portfolio.