Trade Marks

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Branding is a key element of any successful business strategy. A company's trade marks can be among its most valuable assets, and it is essential to obtain the right protection. Our Trade Marks Practice prides itself on becoming a branding partner, assisting our clients with the ongoing development, protection and enforcement of their local and international trade mark portfolio.

We have extensive experience in obtaining local trade mark protection for our clients in Australia and New Zealand. In addition, we act for numerous trade mark owners with operations and trade mark portfolios in numerous countries. We are well-versed in dealing with international trade mark systems and application procedures and have forged close ties with experienced trade mark lawyers around the world. Our specialist trade mark docketing system allows for effective management and monitoring for renewal and maintenance purposes.

We offer a full range of trade mark services in addition to registry work. We regularly provide front-end assistance such as strategic planning, clearance searches and infringement opinions. We also deal with commercial aspects of branding such as co-existence agreements and licensing, as well as disputes, enforcement and trade mark oppositions. We are supported by an exceptional litigation team should court action be required.


Our relevant experience includes acting on the following matters.

  • Australian Oppositions: We negotiated the withdrawal of an opposition filed against our client's trade mark application and obtained a favourable commercial resolution of the dispute.
  • International Oppositions: We liaised with a local agent to successfully oppose a conflicting Portuguese Trade Mark Application.
  • Management: We act for over 150 trade mark owners, coordinating extensive portfolios of both local and international trade marks.
  • Registration: Persevered in the face of significant and repeated distinctiveness objections from IP Australia to successfully register client's core trade mark.

Trade Marks

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